slow is not a speed... ...it's a mindset. ...that most of us
somehow lost...
let's make time to bring slow... ...back into our lives be slow.

Evolve the way you think about time.

slow watches were created to shift the way people read time. So rather than focusing on the second or the minute we have produced an instrument that measures the moment.

slow does not describe a speed…. It’s a mindset that most of us somehow lost. As a result of our busy lifestyles, we often forget that we actually have a choice of how to live. The slow watch (we named it slow Jo) is a subtle reminder that time is the most precious thing we have so we should enjoy everything we do and stop chasing every minute.

In order to be a true symbol of this idea, the slow watch has only one hand that rotates once every 24 hours. It actually moves at half the speed of a normal watch, but allows you to see the progress of your entire day at a glance. This slow way of showing the time is made possible by using a Swiss precision GMT movement that actually has 4 hands and a date (the Ronda 505.24 Swiss Made), but to keep you focused we simply left out the other 3 hands.

Get out of the hamster wheel!
Focus your time on what you really love to do – go for a surf, hang out with friends and family, explore the world, work on something you’re passionate about….all these simple pleasures that can be easy to forget. Of course, we realize most of us live in a world where it’s unfortunately not always possible to do those things we love, but the slow mindset is here to help you to have fun in whatever you are doing. So no matter where you are slow Jo is made to be your long lasting companion on your journey in hectic modern times.

Check out the detailed photos and we’ll let the integrity of the case design speak for itself. slow Jo’s innovative construction allows perfect symmetry on all axes and the raised extra hard glass creates a sweet vintage feel – simply an object of sophistication. That’s why it only uses the highest quality materials and is manufactured in Switzerland by the guys who do slow.

In accordance with the brand concept, purchasing a slow watch should be a stress free experience. It should be simple and not cost a fortune…that’s why slow watches can only be ordered online and will be shipped directly from our factory in Switzerland to you without a middleman increasing the price.

Have a great time and be slow

A look behind the scenes

Who are the guys behind slow and how did we develop the idea?

The slow core team consists of 4 friends. We live spread across the world and have worked our butts off in the watch and e-commerce industries for the last 10 to 20 years 😉 Ok, it has not been thaaat bad, but enough to make us feel like we’re running in a hamster wheel too much of the time and not really living our lives the way we once envisioned them…

That’s basically the origin of slow.

There was a deep realization within each of us that it was time to recapture the mindset of slow… since this moment, we have tried to focus on what’s really important in life and enjoy everything we do. It’s fair to say that we developed slow for ourselves, but we soon realized that many had the same feelings. The overwhelming support for this concept strengthened our conviction that creating a brand which reflects these values is exactly the right thing at the right time.

We can’t really point out when the project actually kicked-off.

The entire idea was developed over a long period of time. It was a process during which we became more and more conscious that even though there are millions of opportunities in modern society, somehow nobody

has time to enjoy them. Paradoxically, the more we try to speed things up by using technology, the less time we seem to actually find – creating even more stress in our jobs and private life.

Ok, now you may think we suggest we should go back to the Stone Age and start hunting mammoths… So let’s be clear! slow is not about esotericism or real slowness. slow

is a decision. A decision to live your life how you really want and to focus on what really counts for you. Of course that includes a good portion of fun! We truly believe that if you change your mindset and look at the biggerpicture (and not just from one side of the hamster wheel to the other), you will not only be happier but more successful in your job as well.

So, the concept was born. But why watches?

Obviously there was the fact that we all worked in the watch industry for many years; where – to be honest – nothing really exciting happened for a long time and we began to feel uninspired – something

that we aim to change by launching slow. More importantly even, what could illustrate the idea of evolving the way to think about time better than a watch that would allow a fundamentally different approach to reading time. A watch that would be slow.

We therefore created slow Jo which displays the entire day (that, according to latest scientific research, has 24 hours) and makes you visualize time in a more natural way. Live for the moment rather than

chase every minute or second. slow focuses on what really counts and therefore only uses one hand – the hour hand. This allows you to read the time precisely enough, just not every second. But do you really need that?

We founded slow with the goal to provide you an inspiring brand experience through an amazing product. Hence it was clear to us that we would only use the best quality components and manufacture the

watch in Switzerland. It was also clear to us that true quality doesn’t need to come at a massive price. Therefore we diverged from the industry by ensuring our product doesn’t go through any resellers or mark ups

before it gets to you. This is why we only sell online and ship the products directly from our factory to you.

Ah, one last thing.

slow is supposed to be more than just a brand. We aim to be much more than just providers of a great product. We first and foremost

are looking for new friends who share our ideas and are not just faceless consumers. We want to rock that boat with you and slowify the world! Join us in doing so and share your ideas with us and others. Do

this on all channels – facebook, Twitter, direct email to us, and most importantly in real life with your friends! Let’s be slow together.

It’s time to evolve the way we think about time – be slow…